Loyalty
Hi Everyone!
Today I will be talking about Loyalty. Many companies have loyalty programs and if its not a loyalty program then it will have deals that are sent to you via snail mail or email. Other topics of discussion in this post will be "Buzz", accelerator effect, cause-related marketing, attitudinal loyalty, behavioral loyalty.
Buzz marketing is a viral marketing technique that is focused on maximizing the word-of-mouth potential of a particular campaign or product. A lot of marketing is sent this way because people will talk about things with people that like those things. If a new game is coming out, I will definitely talk to people that are also into that kind of game. Many companies rely on buzz because its a very powerful and useful way of marketing your product for free.
The accelerator effect refers to a positive effect on private fixed investment of the growth of the market economy. There isn't any information on the accelerator effect regarding Nintendo. The statistics are probably for Nintendo's viewing because it's how they know how the market economy is going and how much they should project in sales.
Cause-Related Marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefits. To my knowledge, there is no sign of a cause-related marketing effort with Nintendo. Many companies do it in order to maintain a pure image and to help with furthering the non-profits cause.
Attitudinal Loyalty is a person who tells others how great a product is, or feels really positive about the brand. I talk up Nintendo because they have quality games and consoles. I love PlayStation and Nintendo and I am very likely to talk them both up. Many companies rely on this much like the use of "buzz." It is the same as "buzz" but people are more likely to talk about a specific brand.
Behavioral Loyalty is when a person shops at the same store regularly. Many retail stores rely on the behavior of its customers. If a customer comes back and absolutely loves coming back for the products being sold at the store, behaviorally people will continue to come back. Nintendo has people come back for their products because they have quality products and a great following.
Today I will be talking about Loyalty. Many companies have loyalty programs and if its not a loyalty program then it will have deals that are sent to you via snail mail or email. Other topics of discussion in this post will be "Buzz", accelerator effect, cause-related marketing, attitudinal loyalty, behavioral loyalty.
Buzz marketing is a viral marketing technique that is focused on maximizing the word-of-mouth potential of a particular campaign or product. A lot of marketing is sent this way because people will talk about things with people that like those things. If a new game is coming out, I will definitely talk to people that are also into that kind of game. Many companies rely on buzz because its a very powerful and useful way of marketing your product for free.
The accelerator effect refers to a positive effect on private fixed investment of the growth of the market economy. There isn't any information on the accelerator effect regarding Nintendo. The statistics are probably for Nintendo's viewing because it's how they know how the market economy is going and how much they should project in sales.
Cause-Related Marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefits. To my knowledge, there is no sign of a cause-related marketing effort with Nintendo. Many companies do it in order to maintain a pure image and to help with furthering the non-profits cause.
Attitudinal Loyalty is a person who tells others how great a product is, or feels really positive about the brand. I talk up Nintendo because they have quality games and consoles. I love PlayStation and Nintendo and I am very likely to talk them both up. Many companies rely on this much like the use of "buzz." It is the same as "buzz" but people are more likely to talk about a specific brand.
Behavioral Loyalty is when a person shops at the same store regularly. Many retail stores rely on the behavior of its customers. If a customer comes back and absolutely loves coming back for the products being sold at the store, behaviorally people will continue to come back. Nintendo has people come back for their products because they have quality products and a great following.
Comments
Post a Comment